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MIDIMAN併購Evolution








M-Audio Announces Acquisition of Evolution Electronics


Deal makes M-Audio world’s largest supplier of USB MIDI keyboards and controllers

 

Arcadia, CA, August 1, 2003 — M-Audio, a leading manufacturer and distributor of hardware and software for computer-centric musicians, today announced the 100% acquisition of Evolution Electronics Ltd., a UK-based manufacturer of USB MIDI keyboards and controllers.


M-Audio, Inc. has acquired all Evolution products, software, and intellectual property rights, along with all other assets and liabilities of the company in exchange for an undisclosed sum.


Says Tim Ryan, CEO of M-Audio Inc., “We are very excited about bringing M-Audio and Evolution capabilities together. It is clear to us that this joining of forces will make a sum greater than the parts.” The transaction makes M-Audio the largest supplier of USB MIDI keyboards and controllers in the world and adds considerable strength to the existing product development and manufacturing capabilities.


We’re honored to join the M-Audio family,” says Evolution founder Richard Watts, “and are looking forward to extending our reach and vision to a new level.” Watts, who built the company over the past 20 years, will continue to be involved within the enlarged group. Niels Larsen is now acting as general manager of Evolution.


Contact details:


M-Audio, Inc.
U.S. media contact: Kevin Walt at 800-969-6434 x229 or
kevin@m-audio.com


Evolution Electronics Ltd.
Niels Larsen +44 (0) 1525 372621 or niels.larsen@evolution.co.uk


目前,根據Evolution發給我們代理商的說法,雖然MIDIMAN100%買下了Evolution,並不打算就此消滅他,所以原有的代理權跟商品的購買都不會因此改變,Evolution目前還是一個獨立品牌。
不過,Evolution跟MidiMan聯手,猜測是想結合Evoltion鍵盤跟Controller的製造技術,來跟KORG, Roland,YAMAHA的小鍵盤競爭。